MASQ was founded by a veteran optometrist with a vision to change the way customers buy eyeglasses.  After fulfilling his Army duty, he continued to provide eyecare for many people in his community.  While he remained steadfast, he struggled with what he observed:  customers’ frustration with the whole eyewear buying experience.  They were confused by the different lens options, complicated insurance benefits, and unclear price tags.  With the customer’s experience and needs in mind, he launched MASQ, paring premium frame and lenses to offer a simple way to buy glasses.  Delivering uncompromising quality, value, and transparent pricing became the foundation of MASQ. 


MASQ stands with the eyecare community in the long-standing practice of giving back in the neighborhoods we serve.  As healthcare providers, we understand how healthy eyes are the bridge to healthy lives.  Our social awareness focuses on providing at risk youths with eye exams and glasses to help them succeed in their academic journey.


At MASQ, we know our doctors and eyecare staff have a lot to offer and would like for you to know them too. Comprehensive eye exam, personalized lifestyle consultation, and custom fitting are just a few reasons to entrust your eyes to a MASQ eyecare provider.  Because every pair of MASQ glasses comes with a fit guarantee, they are offered exclusively through our Authorized MASQ partners.